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Vitawest Nutraceuticals Launches New Functional Foods Division to Serve the Gym and Sports Sector

Power Up Your Performance: Vitawest’s High-Protein Functional Foods Deliver Customizable Nutrition to Fuel Athletes and Fitness Enthusiasts

Vitawest Nutraceuticals, a leading provider of premium private label vitamins and supplements, is excited to announce the launch of its new division focused on functional foods tailored specifically for gyms, athletes, and the protein sector. This new initiative aims to meet the growing demand for convenient, nutrient-dense products that support active lifestyles and athletic performance.

As part of this expansion, Vitawest Nutraceuticals will introduce a range of innovative products, including high-protein pancake and waffle dry mixes, a signature protein bread, and other baked goods designed to fuel athletes and health-conscious consumers. Some of these protein mixes can provide up to 40 grams of protein per 100-gram serving, offering an exceptionally high-protein option for those looking to enhance their nutrition.

“Our goal is to offer customized private label solutions that help gyms, sports nutrition brands, and fitness enthusiasts meet their nutritional needs,” said Iraiz Gomez, co-founder and co-CEO of Vitawest Nutraceuticals. “We’re excited to bring our expertise in supplements to the functional food space, offering products that not only taste great but also deliver the protein, vitamins, and minerals needed to support optimal performance.”

Vitawest’s functional food line is designed for flexibility and customization. Whether it’s protein-packed pancakes, waffles, or a hearty loaf of bread, each item can be tailored to specific dietary needs, ensuring athletes and fitness enthusiasts have the right nutrition for their training, recovery, and overall health.

In addition to the new food offerings, Vitawest Nutraceuticals will also be providing specialized programs for gyms and sports-related businesses, including personalized product formulations and private labeling options. This new service will help businesses in the fitness and wellness sectors stand out with unique, high-quality food products that align with their brand’s health-conscious values.

“With a growing demand for functional foods in the fitness world, we’re excited to be at the forefront of this movement,” said Ms. Gomez. “We believe that providing quality, customized food solutions for athletes and fitness enthusiasts will play a key role in helping them achieve their performance and health goals.”

For more information on Vitawest’s new functional food division and the products available, visit www.vitawestnutra.com.

About Vitawest Nutraceuticals
Vitawest Nutraceuticals is a premier contract manufacturer specializing in private label vitamins, supplements, and functional foods. Located in La Verne, California, the company offers small to mid-size businesses high-quality, custom formulations designed to meet the needs of the health, wellness, and fitness sectors.